What is Trademark?
- Trademark mean a mark capable of being graphically represented and which distinguishes the goods and services or one person or Organisation from the others, which also includes words, phrases or tag line or combination of both.
- Trademark will be the face of your business and helps your company to be recognized very easy.
- Trademarks allow businesses to build an identity and reputation with customers, and thereby grow or expand their business. They allow consumers to take an informed buying decision by searching out familiar brand names and avoid bad buying experiences by avoiding the brands they didn’t like.
Advantages of Trademark Registration:
- Confers upon the owner the exclusive right to use the brand.
- Gives your products a status of ‘Branded Goods’.
- Protects your hard earned goodwill of your Business.
- It protects your Name or Brand Name from being used in a same or similar fashion, by any other organization or firms, thus discourages others from cashing on your long built goodwill.
How to apply for Online Trademark Registration?
- First, a Trademark search has to be conducted for the relevant class before filing trademark application to the Registrar. in order to make sure that there is no identical or similar trademark already registered or for which an application for registration has been submitted.
- After a proper Trademark Search, Trademark application has to be filed before the Registrar of Trade Marks. It can be filed through online, office of the Trade Marks Registry corresponding to the principal place of business of the applicant.
- An application can be filed by the proprietor of the business for use by the proprietor or his business. You can file either in the name of the proprietor or in the name of the business. We often guide applicants to apply in their personal name if they are unsure about the prospects of the business but have a very catchy name. If the Trademark is in the name of the Company, it usually dies with the Company.
- While applying for the Trade Mark Registration, the proprietor has to define the class under which he wants his product / service to be classified. The classification has to be done according to Schedule 4 of the Trade Marks Rules, 2002.
- Finally, once the work is done, you need to pay the fees associated with the Trademark. To know more about trademark registration, click here.